Backhausdance Expands Across Southern California

Julia Wagner · 2026-03-23

If you've been following the dance scene in Southern California, you've probably heard the buzz. Backhausdance, the contemporary company founded by artistic director Jennifer Backhaus, is making a major move. They're expanding their reach from their Orange County roots to embrace the entire Southern California region. It's a big leap, and it speaks volumes about the company's growth and ambition. Jennifer recently sat down to talk about this exciting transition. She also shared details about two upcoming concerts that are part of this new chapter. For studio owners and choreographers watching, there's a lot to learn here about scaling a dance company's vision and community impact. ### The Journey from OC to SoCal It didn't happen overnight. Backhausdance built a strong, loyal following in Orange County over many years. They cultivated a home base, developed their signature style, and connected deeply with local audiences. But the goal was always bigger. The artistic vision demanded a larger canvas. So, the decision to expand across Southern California felt like a natural, if challenging, next step. Jennifer describes it as an evolution, not just a relocation. They're not leaving OC behind; they're bringing what they built there to new communities. It's about sharing their work more broadly and engaging with the diverse tapestry of dancers and dance lovers across Los Angeles, San Diego, and the Inland Empire. This kind of strategic growth is something every studio director dreams about. ### Two Concerts, One Vision Central to this expansion are two major upcoming performances. These concerts are designed to introduce Backhausdance's unique voice to new audiences while rewarding their long-time supporters. The first concert focuses on ensemble work, highlighting the company's cohesive power and intricate choreography. The second is a more intimate program, featuring solos and duets that explore personal narratives and technical precision. Together, they showcase the full range of what the company can do. Here’s what makes their approach stand out: - **Community Integration:** Each concert includes outreach programs and workshops with local studios. - **Accessible Pricing:** Ticket tiers are designed to be affordable, with options starting at $25 for students. - **Collaborative Spirit:** They're partnering with venues and arts organizations throughout SoCal, not just renting stages. This isn't just about putting on a show. It's about building relationships. As Jennifer puts it, "We're not tourists in these new cities. We want to be part of the cultural fabric." That philosophy is a game-changer for sustainable growth. ### Lessons for Studio Growth Watching Backhausdance's expansion offers a masterclass for any dance professional. Scaling a business in the arts is tough. You have to balance artistic integrity with practical logistics. You need a clear brand, a dedicated team, and a financial plan that supports your dreams without crushing them. For choreographers running their own studios, think about your own "Southern California." What's the next logical region for your influence? Maybe it's offering virtual classes to a wider geographic area. Perhaps it's partnering with a studio in a neighboring town for a joint recital. Growth doesn't have to mean a physical move; it can mean expanding your reach and your network. The key is to grow with intention. Don't spread yourself too thin. Build a solid foundation, then extend it carefully. Backhausdance's methodical approach—securing their home base before reaching out—is a textbook example of doing it right. So, what's the takeaway for dance professionals? Your local success story can have statewide, or even national, chapters. It starts with a clear vision, a lot of hard work, and the courage to take that next big step onto a larger stage. The journey of Backhausdance is just beginning, and it's one we can all learn from.